How will public sector marketing budgets change from 2018 to 2019?
0%
Increase
0%
Decrease
0%
Stay the same
0%
Unsure
Most likely areas to increase spending
Most likely area to decrease spending
On the horizon:Extreme targeting and government agency-based marketing
While just over half (58%) have tried this, 83% [of those who have] say their efforts have been successful
"Extreme targeting" refers to targeted marketing for a particular agency department, program, or challenge
According to the happiest marketers, they are:
Where to next on the road to happiness?
Let us help you find joy in the journey.
MeriTalk's Government Marketing Happiness Index is based on an in-person survey of 63 public sector marketers at the Government Marketing University's GAIN conference in November 2018.